新世界百货商店中国有限公司（“NWDS”或“公司”;香港股票代码：825）是中国大陆百货商店最大的业主和经营者之一，已将6月作为“志愿者月”为全国组织的“志愿者月”自去年以来主题志愿者活动。随着今年的“NWDS‧Soccer发烧”的主题，“志愿者月”旨在鼓励员工参加志愿者工作，同时为移徙工人的儿童提供愉快的足球经验。

从之前的“志愿者月”的“龙舟赛车”游戏得到了社会的压倒性反应。Therefore, this year’s “NWDS‧Soccer Fever” will encourage stores and offices across the country to partner with schools, communities and non-profit organizations to organize soccer-inspired lessons or competitions for migrant workers’ children to help them develop team work and to unleash their sports potential. On online promotion front, NWDS CSR Weibo will hold a “NWDS‧Soccer Fever” retweeting activity from 15 to 30 June to raise people’s awareness on migrant workers’ children. The Weibo Fans are only required to forward the event feed and @three friends to have a chance to win fabulous prizes such as iPad mini 3.

足球主题的事件符合NWDS“@Dream可持续发展计划”的方向，是为了提高其在体育中的重点，以培养资源不足的儿童的整体发展。此外，研究结果表明，近年来中国移动人口的结构变化，农民工人口越来越多，对社会稳定发展构成了巨大影响。因此，该公司将移民工人的儿童视为本次活动的受益者。

Rebecca女士吴女士，公司事务事务总监兼可持续指导委员会董事长，据称，“回顾，该公司将6月份作为”志愿者月“的原因是回馈社会，同时促进员工之间的志愿精神。In the second ‘Volunteer Month’, this year, we hope to make use of the world’s most popular sports, soccer, to improve the physical fitness of migrant workers’ children and promote volunteerism among employees, as well as to deliver the message of caring for under-resourced children at a greater extend.”